An MBA in Brand & Product Management helps students understand the important issues in planning and evaluating brand strategies, and provides them with the appropriate theories, models, and other tools to make better branding decisions. Branding issues include building customers' brand knowledge, generating brand identities and value propositions, using marketing to effectively deliver the brand to the marketplace, measuring brand equity, creating a comprehensive and effective brand architecture, and managing brands over time.
Students graduate with an MBA specialization in Brand & Product Management.
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Pre-MBA