A dual MBA/MFA (Master of Fine Arts) degree gives students critical entrepreneurial and management skills along with a thorough analysis of advertising and marketing models. It also gives students a deeper understanding of how creative work is conceived, produced and distributed.
Teaching business fundamentals to art and design students and encouraging business students to investigate the context and methodologies of creative work is a timely hybrid of academic disciplines in a multidisciplinary world where innovation is essential. For business students, learning design principles and understanding the evolution of creative work gives them insight into marketing, product design and organizational behaviour. Graduates with the dual MBA/MFA degree will be prepared to operate effectively within the growing number of organizations that require significant cross-functional collaboration.
Students graduate with a Master of Business Administration (MBA) and a Master of Fine Arts (MFA) degree.