The MBA in Luxury Brand Management degree is designed to give students the tools and understanding necessary to create brands, promote them, create and maintain brand-loyalty, and increase a brand's reputation and consumption. Programs may be international in focus, and are generally aimed at students of diverse backgrounds. These programs may cover a wide variety of different luxury fields, from cosmetics to wines and spirits.
Courses and programs generally have a high practical component, and are designed to familiarize students with the realities of the market as well as strategies to navigate them. Programs generally run for a year (12 months).
Students graduate with an MBA in Luxury Brand Management.
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