An MBA in Marketing Management grounds students in the basic disciplines (e.g., psychology, economics, statistics) essential for understanding consumer and organizational buying patterns, and for developing successful marketing strategies.
For strategic decision-makers in the private and public sectors, "marketing" describes a fundamental approach to general management decision-making and a necessary set of business functions. Business people trained in marketing can provide critical input in such areas as product management, advertising, and sales and account management to retailing, e-business, distribution management, and strategic marketing planning.
As such, the field of marketing is a valuable preparation for those interested in many types of management careers, including consulting, entrepreneurial management, line management, and for those interested in starting their own business. And because of its broad relevance, marketing is often chosen by students as part of a dual major, as well being a popular major in itself.
Students graduate with an MBA specialization in Marketing Management.
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