An MBA in E-Commerce focuses on the design and implementation of effective strategies related to the use of electronic commerce. It is intended to provide an in-depth foundation for those interested in pursuing ventures specifically focused on the Internet. As well, the e-commerce concentration is intended to prepare students for positions in traditional product/service firms that are attempting to define the appropriate role for electronic commerce. It also provides a useful basis for consulting to both these types of organizations.
The e-commerce concentration provides an interdisciplinary approach to several decision areas including advertising/communication, electronic retailing, information structures for large organizations, pricing, product and service design, and supply chain management.
Students graduate with an MBA specialization in E-Commerce.
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